As part of the GRAMMY Museum’s Programs at Home, and in celebration of Women’s History Month, Leila Cobo, VP of Latin Music at Billboard, discusses her brand new book, Decoding “Despacito:” An Oral History Of Latin Music. The conversation is moderated by AJ “El Kallejero” Ramos, the US Latin and Latin America Artist Relations Manager at YouTube.
Decoding “Despacito,” tracks the stories behind the biggest Latin hits of the past fifty years. From the Salsa born and bred in the streets of New York City, to Puerto Rican Reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who’s who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history. The book highlights songs by artists including, Shakira; Daddy Yankee; Marc Anthony; Enrique Iglesias with Descemer Bueno and Gente De Zona; Luis Fonsi with Daddy Yankee; J Balvin with Willy William Rosalía, José Feliciano; Los Tigres Del Norte; Julio Iglesias; Gloria Estefan and Miami Sound Machine; Willie Colón; Juan Luis Guerra; Selena; Los Del Río; Carlos Vives; Elvis Crespo; Ricky Martin; Santana.