"The GRAMMY Museum welcomed an extraordinary event celebrating nature and cultural heritage! Experience the groundbreaking collaboration between DJ superstar Alok and Indigenous groups from Brazil, in their project, ""The Future is Ancestral"". Since 2021, they've united to create an album and documentary showcasing the crucial role of indigenous communities in preserving our planet’s natural resources. Despite being a small percentage of the population, Indigenous communities around the world safeguard 80% of Earth's biodiversity.

The Future Is Ancestral project has been on a mission of broadening support for the indigenous peoples with global leaders in the private and public sector. Before its debut at the GRAMMY Museum, ""The Future is Ancestral"" project team has taken this showcase of traditional wisdom to global platforms such as the United Nations Headquarters in NYC and Global Citizen events. We invite music industry leaders and supporters to engage with this important mission.

ALOK is a bonafide dance music superstar and philanthropist holding the title of the second biggest Instagram following of any electronic artist globally, with over 28 million fans. On Spotify, ALOK concentrates more than 33 million monthly listeners and 5 billion streams, making him the most listened to Brazilian artist internationally. In 2023 he was named the No. 1 DJ in Latin America and 4th Best DJ in the world, according to the prestigious DJ Mag Top 100 DJ Poll. Alok is also the only Brazilian to make the “Billboard Dance 100” and was named in 2022 by Bloomberg Linea as one of 500 people more influential in Latin America. Performing some 320 yearly shows on five continents, ALOK is widely regarded as one of the most influential Brazilian artists of all time and is experiencing his breakout moment in the US. His hit single, “Hear Me Now” has garnered over 755 million streams on Spotify alone. From working with and lending his remix work to artists including The Rolling Stones to Zara Larsson, from Jason Derulo to Tove Lo and more, he won the “Best Remix” award at the 2020 International Dance Music Awards for his hit remix of the Meduza’s single ‘Piece of Your Heart’ (over 223 million streams), also partnering with global pop sensation Dua Lipa for the official remix of her hit single ‘Physical’. In 2021 he collaborated with Grammy award-winning pop sensation John Legend on ‘In My Mind’, also with renegade vocalist John Martin, as well as lending his craft to remix multi-platinum, #1 artist Ed Sheeran. After an already hugely successful start to 2022 and hot off the back of the announcement of his debut Ibiza residency at Hï Ibiza, he brought the smash hit of the summer ‘Deep Down” alongside Ella Eyre, Kenny Dope and Never Dull. The song reached #1 Billboard Dance Chart for 4 weeks in a row. More recently, ALOK joined forces with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala for the dance-pop anthem ""All By Myself"", which brings the timeless sample of Depeche Mode’s ""Enjoy The Silence."" ALOK is also a recognized brand and star, having achieved huge notoriety in the gaming world as a character, with his own name, in the wildly popular game “Free Fire.” Two years ago, he created the Instituto Alok, which manages high-impact philanthropy projects in Brazil and Africa. To date, the institute has donated more than 10 million dollars to social and environmental projects worldwide. As a philanthropist, ALOK was part of the revolutionary Global Citizen Live series of worldwide performances alongside names including Billie Eilish, BTS, and Elton John, streaming live from the Amazon RainForest alongside the Guarani indigenous people to support poverty and climate change. In 2022 and 2023 he performed, with Brazilian indigenous artists, on the rooftop of the United Nations Headquarters, in NY, at the opening of Climate Week."