This video explains the importance of your target audience/customer in music and entrepreneurship.

Featured professionals include David Wu (Venture Capitalist, Entrepreneur), Dave Koz (Artist, Musician, Entrepreneur), and George Flanigan (Video Producer).

These 15 videos correspond with the the 15 lesson plans in the critically acclaimed book "Careers Through Music" by GRAMMY Camp and USC Thornton School of Music faculty Chris Sampson. Each lesson concentrates on a workforce development skill taught in ensemble music classes. These skills contribute to making students career and college ready and areb also beneficial in non-music courses.